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Rethinking "More Like This" on Netflix

Chloe Cho

Watch the demo ↓
Overview

A redesign focused on control, not just content

This project redesigns the "More Like This" interaction to improve user control and content discovery — turning a one-click gamble into a confident, informed decision.

Problem

One click, no way back

In the current experience, selecting a film in the "More Like This" section immediately triggers playback — before a user has any chance to evaluate whether it's actually what they want to watch.

This prevents users from:

Making informed viewing decisions

"Content discovery is a decision-making process, not a one-click action."

Users need context — tone, genre, narrative, and cast — before choosing what to watch.

To Address This

Exploration, installed before playback

Instead of initiating playback immediately, selecting a title now reveals a preview interface that allows users to review information before choosing to watch. The clips below are real Netflix recordings, not mockups.

Current Behavior

  • No toggle feature
  • No "more info" function
  • Immediate playback

Redesigned Interaction

  • Toggle feature
  • "More info" function
  • Pre-playback preview
Live Demo

See the difference yourself

Flip the switch, then click a title below. This is a working recreation of both interaction models — not a screenshot.

Current Behavior Redesigned Interaction
More Like This
How It Started

Low-fidelity, then flows

Before any visual polish, the current experience was annotated to pin down exactly what was missing — then two flows were mapped end to end.

Design Decisions

Three principles that shaped the redesign

01

Preview Instead of Auto-play

Prevents accidental playback and supports intentional exploration.

02

Clear Information Hierarchy

Shows only essential details to avoid overwhelming users.

03

User-Controlled Playback

Shifts from automatic behavior to intentional action.

Going Global

Context matters even more across borders

Content discovery is key for global content — like K-dramas — where users often rely on contextual information before deciding to watch unfamiliar titles.

This project reinforced the importance of designing for user intent, ensuring exploration and action remain distinct within the experience.

Crash Landing on You

Crash Landing on You

K-DramaRomance16 Episodes

A paragliding accident strands a South Korean heiress in North Korea, where she falls for an army officer determined to help her return home safely.